About Me

Hi! My name is Sofiya. I am a Russian-born textile artist, creator, graphic designer, and photographer living and working in the United States. My goal is to be a consistent positive influence on my community by creating imagery and designs that promote self-confidence and self-expression. I started a custom embroidery business to share my love of design and contribute to the beauty of creation.  I'm very proud to continue a family tradition of hand-embroidery and bring it into the 21st century. "Things of quality have no fear of time" is a core value of my brand because embroidery is incredibly labor-intensive and also an art form that has transcended time and trends.
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I have worked in many aspects of brand identity, business, and design. Apart from being an independent artist, I was the photo editor at SLATE Magazine for two years. This position taught me a lot about building a visual identity. I've also held design jobs in the fashion industry, including designer bag company Paravel Inc. run by Indre Rockefeller. I designed the company's investment plan, bags, social media, as well as publicity content for The New York Times, and other publications. While living in N.Y.C. and L.A., I've worked as a freelance designer creating websites, magazines, marketing content, logos, album covers, clothing, business and investment plans, and packaging for a wide range of companies. I have been an independent artist and designer for the past two years aand have been showcasing my work at galleries and live drawing events and residencies. I have also been selling 1-of-1 clothing and paintings in a boutique in downtown Los Angeles and Burlington, Vermont.